This course follows the Analytics Applications and Techniques Course, and will focus on the hands-on application of data mining, text mining, cognitive computing, artificial intelligence, and big data products/tools/software in solving real world business and operational problems. A variety of popular knowledge discovery software products (both professional/industrial and free/open source) will be used to demonstrate a wide range of interesting application scenarios. This course will provide participants with an in-depth understanding of the tradeoffs that exist in identifying, designing and implementing knowledge discovery projects. It concentrates on building hands-on skills to apply appropriate techniques to discover hidden knowledge in corporate and external databases (both structured and unstructured) to help managers make near-real time intelligent strategic and operational business decisions. The main goal of this course is to provide candidates with not only a well-grounded understanding and appreciation of the methods and methodologies but also help candidates develop hands-on experiences in applying them to real world problems and data sets.